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Project Highlights

Mic Box

Mic Box is a home-based card game, designed to bring people together through music, words, and spontaneous singing.

Client Base

India

Industry

Card Game

Project Scope

Branding & Packaging

Delivered on

November 2025
Branding
Packaging
Product Partner

Brand
Objective

Aims to make music and play more inclusive by allowing people to participate in their own languages, while creating moments of laughter, connection, and spontaneous entertainment at gatherings. The inspiration was to transform a familiar international-style singing game into an engaging, culturally relevant experience for audiences across India.

Floe's
Approach

We were involved in refining the complete game concept, including its card-based play process. The identity was designed to feel lively, inclusive, and accessible as Mic Box prepares to enter the market in early 2027. The key challenge was curating words that appear across songs in India’s diverse regional languages, ensuring the game felt inclusive and relevant to audiences from every state.

Client's
feedback

Working with Floe since 2025 and the experience has been consistently positive. Communication has been clear throughout and they’ve been responsive when changes or optimizations were needed. Highly recommended

Parvathi

Curator, Mic Box