Thoghai Boutique
A fashion brand offering handcrafted ethnic jewellery, sarees, and ornate blouses with contemporary style.
Client Base
Chennai, India
Industry
Fashion & Apparel
Project Scope
Shopify Website
Delivered on
July 2025
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Brand
Objective
Thoghai’s ask was to translate intricate, detail-heavy products like sarees, jewellery, and blouses into a seamless online experience that feels both elegant and easy to navigate. The brand required a platform that balances tradition with contemporary aesthetics, ensuring products are presented with clarity, emotion, and cultural depth.
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Floe's
Approach
Given the scale of the catalogue 100+ products across 20 categories Shopify was chosen to bring structure and clarity to the buying journey. A trusted payment gateway was integrated for secure transactions, along with automated order notifications for both the client and customers. Additional features included streamlined order fulfilment, seamless shipping, courier management, and shipment tracking.
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Client's
feedback
Working with Floe since 2025 and the experience has been consistently positive. Communication has been clear throughout and they’ve been responsive when changes or optimizations were needed. Highly recommended
Abishek
Director, Thoghai Boutique